thought leadership
Welcome to our blog …a space designed for Fifteen4 news, advice, commentary, storytelling, and well, how our entire team of leaders think. Here is where we keep all the content that gives you a clearer picture of who we are, what we do, how we think [about the industry we love] and the many ways to tell a brand story, without resorting to buzzwords like “data-driven paradigm shift” or “brand story.”
The B2B Voice Talent Playbook
Brand Voice isn't just that section in your brand guidelines about tone and style – it's also the literal voice of your brand, the human talent that brings your video and animation content to life. How many of you B2B marketers...
The B2B Voice Talent Playbook
Brand Voice isn't just that section in your brand guidelines about tone and style – it's also the literal voice of your brand, the human talent that brings your video and animation content to life. How many of you B2B marketers...
What is a Design Pattern?
In the early days of the web, design was a bit of a free-for-all. Grid systems, although used for centuries in print design, were non-existent. Early designers valued unique designs that highlighted a designer’s personality. As the web and devices have matured and...
Is WordPress Dead?
This could be a very short blog post, depending on your point of view. The short answer is WordPress is about as dead as Photoshop, which is not dead at all. I’d like to think I’m unbiased, but I’m not… certainly not on this topic. I’ve been using, designing, and...
Should all brands pursue tribal devotion?
This one's about: Six hundred dollar heated bidet solutions, the ever-present possibility of overnight disruptions, and the critical moment of becoming interesting and exciting. Why are shared beliefs between brands and customers so important? Should all brands seek...
How do I create a content calendar?
Content calendars: an opportunity to organize chaos, ensure your content is working together, and coordinate your team towards a unified brand goal. While this all sounds great, the question we often get is “Where do I begin?”. Our approach starts with the big picture...
Definition of an infographic
Hero Image Credit: Italic Studio, Hog Island Press, The New York Times, and The Boston Globe. Your favorite deliverable, the “infographic", is a dirty word. It’s offensive because you’re using it wrong. Most people have a different understanding of what an infographic...
Brand Mindfulness: Taking Action
Welcome to the Design of Experience: conversations about the ideas that make us feel a tribal devotion to the things we love. This one’s about: Lemonade stands. How does the kid in Steve’s neighborhood need to rethink his approach to providing flavored hydration?...
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thought leadership
Thoughts, opinions, education...things that will make your professional life better.
1
bookbytes
A series of quick takes on the books shaping our thinking. Not summaries, just sparks.
2
podcast
Every episode of the branding world's greatest podcast: The Design of Experience.
3
news
The latest happenings within and around the agency.
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culture
Employee and office musings. Usually humorous, always feel-good.