thought leadership
Welcome to our blog …a space designed for Fifteen4 news, advice, commentary, storytelling, and well, how our entire team of leaders think. Here is where we keep all the content that gives you a clearer picture of who we are, what we do, how we think [about the industry we love] and the many ways to tell a brand story, without resorting to buzzwords like “data-driven paradigm shift” or “brand story.”
don’t fear the pivot: when scope changes are actually an opportunity
You’ve kicked off a project. The strategy’s locked in. Timelines are rolling. Everyone’s aligned. And then—something shifts. Maybe a new stakeholder weighs in. Or the product messaging evolves. Or feedback reveals an unexpected direction. Suddenly, what started out as...
don’t fear the pivot: when scope changes are actually an opportunity
You’ve kicked off a project. The strategy’s locked in. Timelines are rolling. Everyone’s aligned. And then—something shifts. Maybe a new stakeholder weighs in. Or the product messaging evolves. Or feedback reveals an unexpected direction. Suddenly, what started out as...
Direct to Consumer
This one's about: Premium frying pans that come in soothing earthy colors, Ginsu knives, the Ron Popeil revolution, and snake oil. The allure and wonder of direct-to-consumer products. Are vegan gummies going to fix your anxiety? What about artisanal distilled...
How to Take Feedback Like a Champ
Feedback. It’s part of every creative process, and in the early phases, that means copywriting. In between rounds, everybody stands over the script and cross-talks about what they do and don’t like, and in the end, the writing improves (theoretically). It’s the nature...
Rediscovering Wonder
This article was originally published by Matthew DeVille on Medium. Spring is a time of renewal and rejoicing for many. For some, however, it is a time of turmoil. Why? Maybe it has to do with pollen, but it likely has more to do with expectations. After hunkering...
How We’re Changing: 5 Ways We’ve Adapted to a New Business Model
This post was originally published on LinkedIn by Will Smallman, VP of Business Development. Here, Will shares how Fifteen4 confronted the past year's challenges by evolving our business model for the better. When I was twelve years old, my father gave me a book...
What Human-Focused Interior Design Can Teach Us and 5 Ways to Get Started
I recently learned about Ilse Crawford through the Netflix series Abstract: The Art of Design and was immediately taken with both her way of viewing the world through interior design as well as how much her perspective makes equal sense in the world of user experience...
WordPress 101: Should I Use a Page Builder?
I’ve worked with WordPress for a long time. I spent a good 7 years designing and building custom themes, during which time I saw the tool EVOLVE. While WordPress is not the most sophisticated CMS on the market, when you add quality plugins and custom functionality,...
explore by topic
thought leadership
Thoughts, opinions, education...things that will make your professional life better.
1
bookbytes
A series of quick takes on the books shaping our thinking. Not summaries, just sparks.
2
podcast
Every episode of the branding world's greatest podcast: The Design of Experience.
3
news
The latest happenings within and around the agency.
4
culture
Employee and office musings. Usually humorous, always feel-good.