by fifteen4 | Jun 20, 2024 | Thought Leadership
It’s fast, it’s easy to use, it’s the marketing tool of the next millennium! Okay, it’s not, and it isn’t even a real word. But here’s another axiom born in the fires of Fifteen4 that we think is pretty effective. It started as a quick way for us to remind our account...
by fifteen4 | Jun 13, 2024 | Thought Leadership
We get it. Marketing budgets are shrinking. You’ve got pressure from your bosses to provide more with less. You’re probably tempted to choose vendors and initiate projects with a close eye on what it’s going to cost you in terms of dollars. But there are other...
by fifteen4 | Jun 5, 2024 | Thought Leadership
Let’s talk about scope creep. It’s not the latest villain in a summer superhero movie, but it can be just as menacing to your projects. Scope creep happens when everybody THINKS they’ve agreed on what they wanted at the start of a project, but then, like that one...
by fifteen4 | May 30, 2024 | Thought Leadership
More than an acronym, B.A.N.T. was a sales methodology originally developed by IBM to help their team prioritize leads and opportunities for the company. There are a ton of resources available on this method, but here’s the TL;DR version. Unless your target has...
by fifteen4 | May 16, 2024 | Thought Leadership
If there are two words that describe the dynamic, supercharged atmosphere of 21st Century business it’s these: Private Equity. If your company has matured beyond a start-up but isn’t large enough to go public, there’s a good chance you’ve either been acquired by a PE...
