brand identity design
Design a brand identity that is remarkable, unignorable.
A logo is not a brand and a brand is not a logo. A logo is a crucial, foundational element of your brand. It serves at the primary identifier, but we don’t start there. Instead, we start with research, analysis, and strategy. What is the voice of your brand? How do you want to be perceived? What is the competition doing?
These are just a few of the questions we ask before we pull out the sketchbooks. Defining personality traits, a tone of voice, and understanding your audience helps us craft an identity that communicates and differentiates. Sure, we start with logo concepts, but we end with a full kit of parts—typography, iconography, color palette, photography styles, patterns, and a comprehensive visual language—so that you can go to market and be heard and seen.
Contact us about brand identity design.
When is it time for a company to rebrand?
If your visuals no longer reflect your company’s growth, audience, or ambition, a rebrand may be due. We often help established SaaS and B2B companies modernize their identity when expanding into new markets or unifying sub-brands under a single, cohesive system.
How do you modernize a legacy brand without losing what works?
We start by identifying which brand elements hold equity, such as color, symbol, or tone, and evolve the rest. The result is a refined identity that feels both familiar and future-ready, helping brands maintain trust while signaling growth and innovation.
What’s included in a brand identity system?
A full system goes beyond a logo. We design adaptable components, color palettes, typography, iconography, imagery, and motion guidelines, that work together across print, digital, and video environments. Each element reinforces the strategy behind your visual voice.
What makes Fifteen4’s design approach different?
We fuse creative exploration with strategic intent. Every visual choice ties back to your positioning and messaging framework, ensuring your brand identity doesn’t just look good, it communicates with purpose.
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