cBeyondata
unifying brands, amplifying growth
After cBEYONData merged with two smaller companies, they needed a cohesive brand and visual identity that aligned with their expanded solutions while staying recognizable to existing audiences and appealing to new ones. They also required a website with clear user journeys for key audiences. Fifteen4, leveraging its expertise in post-merger rebranding, used a tailored discovery process to address these challenges.
strategy & messaging
We kicked off with a deep dive into the competitive landscape, stakeholder interviews, and a thorough audit of existing messaging and brand voice.
This groundwork helped us craft a unifying brand story, centered around the tagline ‘See Beyond Limits.’ The new narrative offered a fresh, distinctive way to engage both existing customers and new prospects discovering cBEYONData.
More than just website or marketing copy, the messaging framework became a versatile tool for all communications—from executive presentations to sales pitches—ensuring consistent, impactful messaging across all channels.
visual identity
Not all clients have the appetite to overhaul the look and feel of their brand. And we can work with that! We refined cBEYONData’s brand colors while retaining their existing brand equity. We used imagery that would resonate with the government agencies that cBEYONData primarily serves. The new brand identity managed to give them a fresh look without alienating loyal customers.
web design & development
After establishing the look and feel of the brand, we began designing the website. We built a clear navigation for existing clients, while removing content that was no longer relevant. The design of the site showcased the imagery, iconography, messaging, and brand identity in one central location. The final site featured distinct user journeys that encouraged engagement from each audience.
the outcome
Fifteen4 successfully rebranded cBEYONData, positioning it for rapid growth and expansion of their brand footprint. The new website features an intuitive user interface and a clean design that places cBEYONData’s core brand message front and center. Most importantly, the new messaging platform is in use across the organization, from leadership to marketing to the sales teams. This ensures all of their audiences hear the same core message from all channels as they progress towards a buying decision.
