A logo is not a brand and a brand is not a logo. A logo is a crucial, foundational element of your brand. It serves at the primary identifier, but we don’t start there. Instead, we start with research, analysis, and strategy. What is the voice of your brand? How do you want to be perceived? What is the competition doing?
These are just a few of the questions we ask before we pull out the sketchbooks. Defining personality traits, a tone of voice, and understanding your audience helps us craft an identity that communicates and differentiates. Sure, we start with logo concepts, but we end with a full kit of parts—typography, iconography, color palette, photography styles, patterns, and a comprehensive visual language—so that you can go to market and be heard and seen.
Contact us about brand identity design.