The 80/20/20/80 Rule

The 80/20/20/80 Rule

The distinction between B2C and B2B marketing is a heavily covered topic across the marketing content sphere. A Google search of ‘the difference between B2B and B2C marketing’ yields content written by sources from LinkedIn to Hubspot to the U.S. Chamber of Commerce....
What is a brand?

What is a brand?

It’s a simple question that we should all be able to answer by now. And yet we hear a surprising range of responses when we pose this question to others. A brand is not just a logo (we all know this) so what is it? We boil it down to two essential and related...
andrea clifford

andrea clifford

As our resident pasta aficionado, Andrea also brings over 15 years of project management, marketing, and business development experience to her role as Fifteen4’s Senior Project and Operations Manager. Her previous experience includes time with Walden...
steve smallman

steve smallman

When he co-founded Fifteen4, Steve Smallman envisioned a company that would love its employees and take amazing care of its clients. Nearly twenty years later, he continues to invest his time as Chief Strategist bringing that vision to life. In addition to listening...