thought leadership
Welcome to our blog …a space designed for Fifteen4 news, advice, commentary, storytelling, and well, how our entire team of leaders think. Here is where we keep all the content that gives you a clearer picture of who we are, what we do, how we think [about the industry we love] and the many ways to tell a brand story, without resorting to buzzwords like “data-driven paradigm shift” or “brand story.”
Maximizing Production Value: The Power of Piggybacking Video and Photography
When was the last time you piggybacked? No, not the college-days kind of piggybacking. I’m talking about the strategic kind—bundling video and photography services during a single production to squeeze every drop of value from your investment. Production days are no...
Maximizing Production Value: The Power of Piggybacking Video and Photography
When was the last time you piggybacked? No, not the college-days kind of piggybacking. I’m talking about the strategic kind—bundling video and photography services during a single production to squeeze every drop of value from your investment. Production days are no...
The August Newsletter
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How a Small Creative Agency Went to Space (and How We Stay Interested in Everything Else)
Fantastic Voyage In our 17 years of business, we’ve been asked to do some pretty interesting work. We’ve branded craft beer, a food truck, and a farm-to-table operation in the Hudson River Valley of New York. We’ve done piles and piles of content and design for B2B...
Direct to Consumer
This one's about: Premium frying pans that come in soothing earthy colors, Ginsu knives, the Ron Popeil revolution, and snake oil. The allure and wonder of direct-to-consumer products. Are vegan gummies going to fix your anxiety? What about artisanal distilled...
How to Take Feedback Like a Champ
Feedback. It’s part of every creative process, and in the early phases, that means copywriting. In between rounds, everybody stands over the script and cross-talks about what they do and don’t like, and in the end, the writing improves (theoretically). It’s the nature...
Rediscovering Wonder
This article was originally published by Matthew DeVille on Medium. Spring is a time of renewal and rejoicing for many. For some, however, it is a time of turmoil. Why? Maybe it has to do with pollen, but it likely has more to do with expectations. After hunkering...
How We’re Changing: 5 Ways We’ve Adapted to a New Business Model
This post was originally published on LinkedIn by Will Smallman, VP of Business Development. Here, Will shares how Fifteen4 confronted the past year's challenges by evolving our business model for the better. When I was twelve years old, my father gave me a book...
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thought leadership
Thoughts, opinions, education...things that will make your professional life better.
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podcast
Every episode of the branding world's greatest podcast: The Design of Experience.
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news
The latest happenings within and around the agency.
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culture
Employee and office musings. Usually humorous, always feel-good.