thought leadership
Welcome to our blog …a space designed for Fifteen4 news, advice, commentary, storytelling, and well, how our entire team of leaders think. Here is where we keep all the content that gives you a clearer picture of who we are, what we do, how we think [about the industry we love] and the many ways to tell a brand story, without resorting to buzzwords like “data-driven paradigm shift” or “brand story.”
Your Survival Guide to Live Virtual Events
“Can’t be that hard, right?” Famous last words. Okay, maybe not fatal, but we’ve all been there, something looks simple until the hidden details come rushing in like Niagara Falls. Live-streamed events can be like that. On the surface, it’s just “press play and...
Your Survival Guide to Live Virtual Events
“Can’t be that hard, right?” Famous last words. Okay, maybe not fatal, but we’ve all been there, something looks simple until the hidden details come rushing in like Niagara Falls. Live-streamed events can be like that. On the surface, it’s just “press play and...
Considering growth by acquisition?
Good for you! Depending on your industry, organic growth alone could leave you playing catch-up with your competitors. But speaking with our clients, I’ve also seen that while growth by acquisition can be an effective strategy for expanding market share, it comes with...
Manifesto Musings: Lessons I’m Still Learning from Win Without Pitching
PRACTITIONER It’s a big word, and one shared by the likes of Bob Ross, Marie Kondo, the Dalai Lama, and Bruce Lee. I wasn’t interested in becoming a practitioner of karate chops and fast fists, but as a thirty-something Creative Director looking to level up, the idea...
5 Corporate Video Trends That Actually Matter (Unlike Those Other Lists)
A new year is nearly upon us, and that means prediction and prognostication will be filling our LinkedIn feeds for the next few weeks. It’s a tired format but it works because in marketing, and life, we’re fundamentally terrified of being caught off guard by...
Communication & Effective Project Management
The Impact, the Importance, the Implications – of clear and effective communication in the vendor/client relationship for project management! How do you get the most out of your creative agency partner? When managing projects between vendors and clients, effective...
UX: The Human Experience
AI, AI, AI!!! In the age of AI, how do we keep designing experiences that are effective and, yes, enjoyable for humans? Why does effective UX still matter so much when you, the client, are designing a new website, web app, or interactive journey? The truth is as AI...
20 Years! Twenty years! Veinte Años!
November 9, 2024 marked twenty years since Fifteen4 was officially incorporated as a business in the state of Maryland. Founded by my brother Steve and a young Howard County native named Kurt Dutra, Fifteen Four LLC was Baltimore’s first video production company...
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thought leadership
Thoughts, opinions, education...things that will make your professional life better.
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bookbytes
A series of quick takes on the books shaping our thinking. Not summaries, just sparks.
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podcast
Every episode of the branding world's greatest podcast: The Design of Experience.
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news
The latest happenings within and around the agency.
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culture
Employee and office musings. Usually humorous, always feel-good.