thought leadership
you’ve entered area 15…a space designed for Fifteen4 news, advice, commentary, storytelling, and cryptozoological sightings. Here is where we keep all the content that gives you a clearer picture of who we are, what we do, and they many ways to tell a brand story, without resorting to buzzwords like “data-driven paradigm shift” or “brand story.”
Strategic Growth: Leveraging Traction in Marketing
#F4BookBytesOur team compresses the wisdom and actionable inspiration gleaned from a variety of professional and creative books into bite-sized chunks as they pertain to the business, marketing, and communication challenges our colleagues and clients face. At some...
Strategic Growth: Leveraging Traction in Marketing
#F4BookBytesOur team compresses the wisdom and actionable inspiration gleaned from a variety of professional and creative books into bite-sized chunks as they pertain to the business, marketing, and communication challenges our colleagues and clients face. At some...
Best Practices for Designing a Blog
Matt DeVille, VP of Digital, talks about UX best practices for blogs. Blogging. What a wonderful word. Nowadays, we take blogging for granted, but many of us can remember the pre-blog days of the web. Blogging helped democratize the web, and while many blogs are just...
The Design of Experience:
Developing Brand Mindfulness
Welcome to the Design of Experience: conversations about the ideas that make us feel a tribal devotion to the things we love. This one’s about: Being stuck in a moment with Bono and robot voices defining Ikigai. Executives recognizing and navigating change. The roots...
The Design of Experience:
The Mindful Brand
Welcome to the Design of Experience: conversations about the ideas that make us feel a tribal devotion to the things we love. This one's about: That trendy mindfulness thing, the moment of the Kodak moment, and rainbow unicorn soft-serve. What is the common trait of...
How to Structure Your Creative Process
Fellow marketers: have you ever had a project go wrong? Have you ever felt like your process is wonky? As creatives, the team at Fifteen4 has tried multiple ways to make creative happen. We believe we have landed on a process that works. As a follow-up to Casey Hawes’...
Adapting Your Brand to the Moment
Before you even start reading, we need to be straightforward with you: adapting your brand to the moment cannot be solved in three easy steps. This article will not give you a quick-fix to the moment we are all in because we don’t believe there is a lasting quick-fix...
The creative process is a fish
The process involved in creating creative* can sound like a subjective one. You might picture a gaggle of artists smoking cigarettes (or the like) throwing colors and shapes at a wall, making decisions based on feelings or personal taste. Now that’s FINE for fine...
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thought leadership
Thoughts, opinions, education...things that will make your professional life better.
1
podcast
Every episode of the branding world's greatest podcast: The Design of Experience.
2
news
The latest happenings within and around the agency.
3
culture
Employee and office musings. Usually humorous, always feel-good.