thought leadership
Welcome to our blog …a space designed for Fifteen4 news, advice, commentary, storytelling, and well, how our entire team of leaders think. Here is where we keep all the content that gives you a clearer picture of who we are, what we do, how we think [about the industry we love] and the many ways to tell a brand story, without resorting to buzzwords like “data-driven paradigm shift” or “brand story.”
Beyond Different: Your B2B Brand’s Yearbook Moment
What makes you different? Now, what makes you exceptional? This might feel like Brand 101, but these are some of the most important questions you can ask yourself about your B2B brand. Differentiation versus distinction is a conversation that might raise...
Beyond Different: Your B2B Brand’s Yearbook Moment
What makes you different? Now, what makes you exceptional? This might feel like Brand 101, but these are some of the most important questions you can ask yourself about your B2B brand. Differentiation versus distinction is a conversation that might raise...
How to Take Feedback Like a Champ
Feedback. It’s part of every creative process, and in the early phases, that means copywriting. In between rounds, everybody stands over the script and cross-talks about what they do and don’t like, and in the end, the writing improves (theoretically). It’s the nature...
Rediscovering Wonder
This article was originally published by Matthew DeVille on Medium. Spring is a time of renewal and rejoicing for many. For some, however, it is a time of turmoil. Why? Maybe it has to do with pollen, but it likely has more to do with expectations. After hunkering...
How We’re Changing: 5 Ways We’ve Adapted to a New Business Model
This post was originally published on LinkedIn by Will Smallman, VP of Business Development. Here, Will shares how Fifteen4 confronted the past year's challenges by evolving our business model for the better. When I was twelve years old, my father gave me a book...
What Human-Focused Interior Design Can Teach Us and 5 Ways to Get Started
I recently learned about Ilse Crawford through the Netflix series Abstract: The Art of Design and was immediately taken with both her way of viewing the world through interior design as well as how much her perspective makes equal sense in the world of user experience...
WordPress 101: Should I Use a Page Builder?
I’ve worked with WordPress for a long time. I spent a good 7 years designing and building custom themes, during which time I saw the tool EVOLVE. While WordPress is not the most sophisticated CMS on the market, when you add quality plugins and custom functionality,...
Acceleration and Iteration
This one's about: Word '97 on a shiny disc, the creation of the New York Subway map, and the everlasting allure of an Eames chair. How has our creation of fast-paced workflows and iterations inside our workplaces affected our expectations and experiences outside our...
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thought leadership
Thoughts, opinions, education...things that will make your professional life better.
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podcast
Every episode of the branding world's greatest podcast: The Design of Experience.
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news
The latest happenings within and around the agency.
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culture
Employee and office musings. Usually humorous, always feel-good.