thought leadership
Welcome to our blog …a space designed for Fifteen4 news, advice, commentary, storytelling, and well, how our entire team of leaders think. Here is where we keep all the content that gives you a clearer picture of who we are, what we do, how we think [about the industry we love] and the many ways to tell a brand story, without resorting to buzzwords like “data-driven paradigm shift” or “brand story.”
B2B Animation 101: Answering Your Biggest Questions
In an earlier blog, I asked the big question: Is your brand in motion? Haven’t read it? Check it out. If you’re here, tah-dah! You’ve decided that animation could be a powerful tool for your B2B business. But you probably have questions. Good news—I’ve had hundreds of...
B2B Animation 101: Answering Your Biggest Questions
In an earlier blog, I asked the big question: Is your brand in motion? Haven’t read it? Check it out. If you’re here, tah-dah! You’ve decided that animation could be a powerful tool for your B2B business. But you probably have questions. Good news—I’ve had hundreds of...
Great UX = Happy Users, Bigger Profits, and Less Headaches
First impressions in the digital world happen in seconds, and UX isn’t just about aesthetics—it’s a business strategy. Companies that prioritize UX see lower acquisition costs, higher retention, and increased revenue. Forrester Research found that every dollar...
Grunt Work, Gone: How AI Fuels B2B Creativity
Ok, it’s truth time. If you’re a marketer in the B2B SaaS or tech space, you’re up against serious challenges. Your products are complex, your sales cycles drag on forever, and your buyers? They want everything customized to a T. Oh, and you’re expected to shout your...
Considering growth by acquisition?
Good for you! Depending on your industry, organic growth alone could leave you playing catch-up with your competitors. But speaking with our clients, I’ve also seen that while growth by acquisition can be an effective strategy for expanding market share, it comes with...
Manifesto Musings: Lessons I’m Still Learning from Win Without Pitching
PRACTITIONER It’s a big word, and one shared by the likes of Bob Ross, Marie Kondo, the Dalai Lama, and Bruce Lee. I wasn’t interested in becoming a practitioner of karate chops and fast fists, but as a thirty-something Creative Director looking to level up, the idea...
5 Corporate Video Trends That Actually Matter (Unlike Those Other Lists)
A new year is nearly upon us, and that means prediction and prognostication will be filling our LinkedIn feeds for the next few weeks. It’s a tired format but it works because in marketing, and life, we’re fundamentally terrified of being caught off guard by...
Communication & Effective Project Management
The Impact, the Importance, the Implications – of clear and effective communication in the vendor/client relationship for project management! How do you get the most out of your creative agency partner? When managing projects between vendors and clients, effective...
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thought leadership
Thoughts, opinions, education...things that will make your professional life better.
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podcast
Every episode of the branding world's greatest podcast: The Design of Experience.
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news
The latest happenings within and around the agency.
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culture
Employee and office musings. Usually humorous, always feel-good.