thought leadership

Ask any project manager in a creative agency, and they’ll tell you: their job goes far beyond tracking timelines and managing deliverables. Yes, PMs are the glue that holds complex projects together. But they’re also the first to step in when tension arises, the...

Inspiration can come from the most unlikely of places. Architecture, paintings, nature... and yes, even children's books. As the parent of a book-loving toddler, I find myself immersed in the world of children's literature daily. Sometimes it's the same story on...

I'm sitting at my kitchen table on a chilly Thursday afternoon, wrestling with the challenge of writing about video and animation while recovering from a family bout of Norovirus. Ms. Rachel's voice blares from the TV, my toddler punctuates the background noise with...

It's Showtime! You’re a CMO, head of brand, or internal marketer for a B2B company. Your CEO has an announcement, there’s a product launch, or maybe a brand refresh. Whatever the case, it’s time for a video to capture the moment and tell the world: we are trusted, we...

In an earlier blog, I asked the big question: Is your brand in motion? Haven’t read it? Check it out. If you’re here, tah-dah! You’ve decided that animation could be a powerful tool for your B2B business. But you probably have questions. Good news—I’ve had hundreds of...

Buckle up, because we're about to dive face-first into a rabbit hole of keyframes, bezier curves, and enough industry jargon to make your old Flash animation professor weep. If you're part of the motion design and animation community, chances are you know...