thought leadership
Welcome to our blog …a space designed for Fifteen4 news, advice, commentary, storytelling, and well, how our entire team of leaders think. Here is where we keep all the content that gives you a clearer picture of who we are, what we do, how we think [about the industry we love] and the many ways to tell a brand story, without resorting to buzzwords like “data-driven paradigm shift” or “brand story.”
feedback that actually helps: a client’s guide to clear, actionable direction
Let’s be honest: creative work thrives on clarity—and dies in the fog of vague feedback. If you’ve ever typed “Make it pop” or “It’s just missing something” into an email and hit send… don’t worry, you’re not alone. But we can do better. And better feedback doesn’t...
feedback that actually helps: a client’s guide to clear, actionable direction
Let’s be honest: creative work thrives on clarity—and dies in the fog of vague feedback. If you’ve ever typed “Make it pop” or “It’s just missing something” into an email and hit send… don’t worry, you’re not alone. But we can do better. And better feedback doesn’t...
Story: No Brand Should Be Without One
Last week I was exploring the coffee shops in my new neighborhood, making the critical decision of which one would be my go-to. Surprisingly, two ancient pastimes came to mind during my decision-making process: the Choose Your Own Adventure paperback series and the...
Design 101: Logo Redesigns
“We want to refresh our logo, but we don’t want a whole new logo.” Translation: We want a new logo, but we don’t want to pay for it. Clients don’t know how to talk about redesigning their logos. They want better, but they don’t like change. Or they simply don’t know...
Whoever said marketing and poetry don’t mix?
As it turns out, poetry has a lot to do with marketing. And marketing — our digital world, our experiences with brands, the weird things that go on on the internet — all of these influence poets. Well, at least in the case of Aaron Belz. He's a funny, sharp, witty...
Design 101: What is a Brand Identity?
Do you remember those Heineken commercials of lavish parties full of eclectic and eccentric people? Or the Captain Morgan commercial of a bar full of various captains? They showed crowded rooms full of visually interesting characters. Imagine walking among those...
The Design of Experience: The Experience Experiment
Welcome to the Design of Experience: conversations about the ideas that make us feel a tribal devotion to the things we love. This one's about: Fu Manchus, podcast overpopulation, and the detailed Instagram breakdowns of a Whole Foods aficionado. What is it that you...
Your B2B Brand is Having a Moment
The future depends on you understanding it. Do you know that your brand is in a moment? It’s an important one. And it really matters what you do next. But how can you know what to do next if you don’t understand the moment you’re in – or possibly – don’t recognize...
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thought leadership
Thoughts, opinions, education...things that will make your professional life better.
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bookbytes
A series of quick takes on the books shaping our thinking. Not summaries, just sparks.
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podcast
Every episode of the branding world's greatest podcast: The Design of Experience.
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news
The latest happenings within and around the agency.
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culture
Employee and office musings. Usually humorous, always feel-good.