thought leadership
Welcome to our blog …a space designed for Fifteen4 news, advice, commentary, storytelling, and well, how our entire team of leaders think. Here is where we keep all the content that gives you a clearer picture of who we are, what we do, how we think [about the industry we love] and the many ways to tell a brand story, without resorting to buzzwords like “data-driven paradigm shift” or “brand story.”
Maximizing Production Value: The Power of Piggybacking Video and Photography
When was the last time you piggybacked? No, not the college-days kind of piggybacking. I’m talking about the strategic kind—bundling video and photography services during a single production to squeeze every drop of value from your investment. Production days are no...
Maximizing Production Value: The Power of Piggybacking Video and Photography
When was the last time you piggybacked? No, not the college-days kind of piggybacking. I’m talking about the strategic kind—bundling video and photography services during a single production to squeeze every drop of value from your investment. Production days are no...
Brand Mindfulness: Taking Action
Welcome to the Design of Experience: conversations about the ideas that make us feel a tribal devotion to the things we love. This one’s about: Lemonade stands. How does the kid in Steve’s neighborhood need to rethink his approach to providing flavored hydration?...
Alternatives to Filming
Sam Oddo, Creative Director, offers practical advice for creating video content in a time of social distancing. By now, you’ve heard this a thousand times: COVID-19 has caused chaos around the globe, re-defining the concept of “normalcy” for everyone – brands...
Best Practices for Designing a Blog
Matt DeVille, VP of Digital, talks about UX best practices for blogs. Blogging. What a wonderful word. Nowadays, we take blogging for granted, but many of us can remember the pre-blog days of the web. Blogging helped democratize the web, and while many blogs are just...
The Design of Experience:
Developing Brand Mindfulness
Welcome to the Design of Experience: conversations about the ideas that make us feel a tribal devotion to the things we love. This one’s about: Being stuck in a moment with Bono and robot voices defining Ikigai. Executives recognizing and navigating change. The roots...
The Design of Experience:
The Mindful Brand
Welcome to the Design of Experience: conversations about the ideas that make us feel a tribal devotion to the things we love. This one's about: That trendy mindfulness thing, the moment of the Kodak moment, and rainbow unicorn soft-serve. What is the common trait of...
How to Structure Your Creative Process
Fellow marketers: have you ever had a project go wrong? Have you ever felt like your process is wonky? As creatives, the team at Fifteen4 has tried multiple ways to make creative happen. We believe we have landed on a process that works. As a follow-up to Casey Hawes’...
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thought leadership
Thoughts, opinions, education...things that will make your professional life better.
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podcast
Every episode of the branding world's greatest podcast: The Design of Experience.
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news
The latest happenings within and around the agency.
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culture
Employee and office musings. Usually humorous, always feel-good.