thought leadership
Welcome to our blog …a space designed for Fifteen4 news, advice, commentary, storytelling, and well, how our entire team of leaders think. Here is where we keep all the content that gives you a clearer picture of who we are, what we do, how we think [about the industry we love] and the many ways to tell a brand story, without resorting to buzzwords like “data-driven paradigm shift” or “brand story.”
Beyond Different: Your B2B Brand’s Yearbook Moment
What makes you different? Now, what makes you exceptional? This might feel like Brand 101, but these are some of the most important questions you can ask yourself about your B2B brand. Differentiation versus distinction is a conversation that might raise...
Beyond Different: Your B2B Brand’s Yearbook Moment
What makes you different? Now, what makes you exceptional? This might feel like Brand 101, but these are some of the most important questions you can ask yourself about your B2B brand. Differentiation versus distinction is a conversation that might raise...
Through the Lens with Sam Oddo
This one's about: The formative impact of Spielberg, Scorsese, and a father's love of film. The power of emotional storytelling and short-form content. How does a creative vision become tangible through a filmmaker's eyes? How does one craft something new and original...
Your Brand is Having a Moment
[embed_guy tag="figure" source="https://player.vimeo.com/video/457076741"] Moments. Life is made of them. From the forgettable to the pivotal; from waiting for the bus to the birth of your first born, they create the lives we’re living, the roads we go down, and the...
What is a Design Pattern?
In the early days of the web, design was a bit of a free-for-all. Grid systems, although used for centuries in print design, were non-existent. Early designers valued unique designs that highlighted a designer’s personality. As the web and devices have matured and...
Is WordPress Dead?
This could be a very short blog post, depending on your point of view. The short answer is WordPress is about as dead as Photoshop, which is not dead at all. I’d like to think I’m unbiased, but I’m not… certainly not on this topic. I’ve been using, designing, and...
Should all brands pursue tribal devotion?
This one's about: Six hundred dollar heated bidet solutions, the ever-present possibility of overnight disruptions, and the critical moment of becoming interesting and exciting. Why are shared beliefs between brands and customers so important? Should all brands seek...
How do I create a content calendar?
Content calendars: an opportunity to organize chaos, ensure your content is working together, and coordinate your team towards a unified brand goal. While this all sounds great, the question we often get is “Where do I begin?”. Our approach starts with the big picture...
explore by topic
thought leadership
Thoughts, opinions, education...things that will make your professional life better.
1
podcast
Every episode of the branding world's greatest podcast: The Design of Experience.
2
news
The latest happenings within and around the agency.
3
culture
Employee and office musings. Usually humorous, always feel-good.