thought leadership
Welcome to our blog …a space designed for Fifteen4 news, advice, commentary, storytelling, and well, how our entire team of leaders think. Here is where we keep all the content that gives you a clearer picture of who we are, what we do, how we think [about the industry we love] and the many ways to tell a brand story, without resorting to buzzwords like “data-driven paradigm shift” or “brand story.”
The Big Question in B2B Video Marketing: Go Big or Go Small?
Hey there, marketing champions in B2B Tech, SaaS, Healthcare, and Finance! Let's tackle a common dilemma you're probably facing right now. Picture this: Your CMO hands you a mission – boost brand awareness, drive sales, or attract top talent – along with a budget that...
The Big Question in B2B Video Marketing: Go Big or Go Small?
Hey there, marketing champions in B2B Tech, SaaS, Healthcare, and Finance! Let's tackle a common dilemma you're probably facing right now. Picture this: Your CMO hands you a mission – boost brand awareness, drive sales, or attract top talent – along with a budget that...
How to Interview in the 21st Century
Now 150% better with the addition of relevant musical selections sprinkled throughout the post, for your entertainment! Usually I blog about UX or WordPress or other things that interest me, like B2B2C. Today, I want to talk about interviewing. Why? Lately, I’ve been...
Let’s Find Some New Words to Use When We Talk About Your Brand
Sure, you’re innovative. But if you’re so innovative, why are you still using the word “innovative?” All of its power has been taken by motivational posters and About Us pages. “Innovative” no longer means “creating new and different things.” It means “we needed...
What Does it All Mean? Inside the World of Design with Casey Hawes
This one’s about: The golden age of Nintendo, Reebok Pumps, TMNT, and GI Joe. Vinyl may be final, but do album covers mean anything anymore? How do the interests and hobbies we have as youngsters inform what career choices we make? And more importantly, how many pairs...
The Box Talk
[embed_guy source="https://player.vimeo.com/video/457097931"] Look, we get it. You’re creative. You have an art degree. You wear a fun hat. You have thoughts about “Devs.” And nobody is going to put you in a box. Marketing is a space in which creative people can...
How to Write Better Blog Posts
Start writing better brand content I’ve talked about creating a content calendar and establishing relevant content categories for your brand, but today we’re going to talk about how to write better content for your brand (to be used on any channel) by understanding...
Through the Lens with Sam Oddo
This one's about: The formative impact of Spielberg, Scorsese, and a father's love of film. The power of emotional storytelling and short-form content. How does a creative vision become tangible through a filmmaker's eyes? How does one craft something new and original...
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thought leadership
Thoughts, opinions, education...things that will make your professional life better.
1
podcast
Every episode of the branding world's greatest podcast: The Design of Experience.
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news
The latest happenings within and around the agency.
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culture
Employee and office musings. Usually humorous, always feel-good.