thought leadership
Welcome to our blog …a space designed for Fifteen4 news, advice, commentary, storytelling, and well, how our entire team of leaders think. Here is where we keep all the content that gives you a clearer picture of who we are, what we do, how we think [about the industry we love] and the many ways to tell a brand story, without resorting to buzzwords like “data-driven paradigm shift” or “brand story.”
In the brains of our designers: Typography speaks. What do you want to say?
This Halloween, we’re spotlighting one of design’s most powerful and often overlooked tools: typography. Just like a scary story hinges on atmosphere and tone, the right typeface sets the mood long before a single word is read. When designing a brand, typography...
In the brains of our designers: Typography speaks. What do you want to say?
This Halloween, we’re spotlighting one of design’s most powerful and often overlooked tools: typography. Just like a scary story hinges on atmosphere and tone, the right typeface sets the mood long before a single word is read. When designing a brand, typography...
Branding, AI, and Empathy: 2 days at the 2025 Brand New Conference
Conference Overview: A Shift in the Conversation The 2025 Brand New Conference kicked off in Pittsburgh, bringing together some of the most curious and provocative minds in branding and design. Hosted by the creative duo behind UnderConsideration and the Brand New...
Making Virtual Events Interactive (and Unforgettable)
Motivation. It’s the difference between hopping on the treadmill after that second donut… or going for a third and binge-watching The Sopranos for the 20th time (guilty). And motivation is exactly what most corporate virtual events lack. If you’re planning a...
The New Search Era: Why LLMs Are Changing SEO Forever
Search has become the lifeline we all rely on, whether researching a topic overheard on a Zoom call or shifting buyer behaviors in [insert your regulated industry here]. But the way people search is changing, and if you want your brand to stay top of mind, your SEO...
Turning curiosity into action: Creative Acts for Curious People
11:38 am. A blank artboard stares at me, and I feel that knot forming in my stomach. Deadlines loom over me, internal reviews scheduled to check progress, an exciting new project to work on—and my mind is blank. That’s it, I think, catastrophizing. My creativity...
Virtual Is In-Vogue
That’s right, you heard it. And sure, it’s not the most shocking revelation in a post-COVID world, but here’s what is interesting: virtual isn’t just hanging around as a backup plan. It’s picking up speed, and corporations are upping the ante. We’re talking about...
A decade at Fifteen4
When you’re young, a decade feels like forever. At one job? Forget it… Gen Z has already left for something new halfway through this sentence. But when you find work you actually love, with people you love doing it with, time doesn’t crawl. It flies. This year, I hit...
explore by topic
thought leadership
Thoughts, opinions, education...things that will make your professional life better.
1
podcast
Every episode of the branding world's greatest podcast: The Design of Experience.
2
news
The latest happenings within and around the agency.
3
culture
Employee and office musings. Usually humorous, always feel-good.