thought leadership
Welcome to our blog …a space designed for Fifteen4 news, advice, commentary, storytelling, and well, how our entire team of leaders think. Here is where we keep all the content that gives you a clearer picture of who we are, what we do, how we think [about the industry we love] and the many ways to tell a brand story, without resorting to buzzwords like “data-driven paradigm shift” or “brand story.”
feedback that actually helps: a client’s guide to clear, actionable direction
Let’s be honest: creative work thrives on clarity—and dies in the fog of vague feedback. If you’ve ever typed “Make it pop” or “It’s just missing something” into an email and hit send… don’t worry, you’re not alone. But we can do better. And better feedback doesn’t...
feedback that actually helps: a client’s guide to clear, actionable direction
Let’s be honest: creative work thrives on clarity—and dies in the fog of vague feedback. If you’ve ever typed “Make it pop” or “It’s just missing something” into an email and hit send… don’t worry, you’re not alone. But we can do better. And better feedback doesn’t...
don’t fear the pivot: when scope changes are actually an opportunity
You’ve kicked off a project. The strategy’s locked in. Timelines are rolling. Everyone’s aligned. And then—something shifts. Maybe a new stakeholder weighs in. Or the product messaging evolves. Or feedback reveals an unexpected direction. Suddenly, what started out as...
how to be a client your creative agency loves (and delivers great work for)
Let’s set the record straight: your agency isn’t looking for a perfect client. We’re looking for a partner. Someone who’s in it with us. Who wants to collaborate, communicate like a real human, and make some incredible stuff together. Because the truth is, the most...
What makes a brainstorm Click? Lessons from the Inside.
Brainstorms get a reputation for being spontaneous, off-the-cuff idea parties, and sure, sometimes they are. But if you’ve ever run one, especially for a high-stakes project with nuanced audiences and a picky strategy to follow, you know the truth: There’s way more...
The B2B Voice Talent Playbook
Brand Voice isn't just that section in your brand guidelines about tone and style – it's also the literal voice of your brand, the human talent that brings your video and animation content to life. How many of you B2B marketers...
Through the Lens: A Closer Look at Project Management at Fifteen4
When you think about a creative agency, project management probably isn’t the first thing that comes to mind. Maybe it’s video, branding, UX, or motion design. But behind every seamless delivery, every on-time launch, and every client call that ends with, “Wow, you...
Eyes Up, Phone Down: Discovering The Joy of Art Begins by Looking
By the time I joined Fifteen4 ten years ago I had probably seen thousands of websites. But it wasn’t until I worked alongside web designers that I actually started looking at websites. Did the hero image make an immediate impression? Were the fonts readable? Was the...
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thought leadership
Thoughts, opinions, education...things that will make your professional life better.
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podcast
Every episode of the branding world's greatest podcast: The Design of Experience.
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news
The latest happenings within and around the agency.
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culture
Employee and office musings. Usually humorous, always feel-good.