thought leadership
Welcome to our blog …a space designed for Fifteen4 news, advice, commentary, storytelling, and well, how our entire team of leaders think. Here is where we keep all the content that gives you a clearer picture of who we are, what we do, how we think [about the industry we love] and the many ways to tell a brand story, without resorting to buzzwords like “data-driven paradigm shift” or “brand story.”
B2B Animation 101: Answering Your Biggest Questions
In an earlier blog, I asked the big question: Is your brand in motion? Haven’t read it? Check it out. If you’re here, tah-dah! You’ve decided that animation could be a powerful tool for your B2B business. But you probably have questions. Good news—I’ve had hundreds of...
B2B Animation 101: Answering Your Biggest Questions
In an earlier blog, I asked the big question: Is your brand in motion? Haven’t read it? Check it out. If you’re here, tah-dah! You’ve decided that animation could be a powerful tool for your B2B business. But you probably have questions. Good news—I’ve had hundreds of...
Motionographer Crystal Ball
Buckle up, because we're about to dive face-first into a rabbit hole of keyframes, bezier curves, and enough industry jargon to make your old Flash animation professor weep. If you're part of the motion design and animation community, chances are you know...
Brand Honesty
Honesty. It's a loaded word, and one that might evoke thoughts of Abe Lincoln, that talk with your parents when you got caught raiding the liquor cabinet, or even... well, you get the idea. But what does honesty really mean when it comes to your B2B brand and...
The Big Question in B2B Video Marketing: Go Big or Go Small?
Hey there, marketing champions in B2B Tech, SaaS, Healthcare, and Finance! Let's tackle a common dilemma you're probably facing right now. Picture this: Your CMO hands you a mission – boost brand awareness, drive sales, or attract top talent – along with a budget that...
Award Season: Where Creativity Meets Impact
It's that time of year again – and no, I'm not talking about abandoned New Year's resolutions: empty treadmills at the gym, or dry January turned wet. I'm talking about award season in the creative industry, where agencies and clients unite to celebrate the year's...
Maximizing Production Value: The Power of Piggybacking Video and Photography
When was the last time you piggybacked? No, not the college-days kind of piggybacking. I’m talking about the strategic kind—bundling video and photography services during a single production to squeeze every drop of value from your investment. Production days are no...
Your Website Has 3 Seconds to Impress—Make It Count
Your website is more than just a collection of pages—it’s your brand’s digital handshake. Research shows that users form an opinion about a website in just 50 milliseconds. That means your digital presence must immediately communicate trust, clarity, and value. If...
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thought leadership
Thoughts, opinions, education...things that will make your professional life better.
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podcast
Every episode of the branding world's greatest podcast: The Design of Experience.
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The latest happenings within and around the agency.
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Employee and office musings. Usually humorous, always feel-good.