The distinction between B2C and B2B marketing is a heavily covered topic across the marketing content sphere. A Google search of ‘the difference between B2B and B2C marketing’ yields content written by sources from LinkedIn to Hubspot to the U.S. Chamber of Commerce....
what is a brand?
Fantastic Voyage In our 17 years of business, we’ve been asked to do some pretty interesting work. We’ve branded craft beer, a food truck, and a farm-to-table operation in the Hudson River Valley of New York. We’ve done piles and piles of content and design for B2B...
Feedback. It’s part of every creative process, and in the early phases, that means copywriting. In between rounds, everybody stands over the script and cross-talks about what they do and don’t like, and in the end, the writing improves (theoretically). It’s the nature...
This article was originally published by Matthew DeVille on Medium. Spring is a time of renewal and rejoicing for many. For some, however, it is a time of turmoil. Why? Maybe it has to do with pollen, but it likely has more to do with expectations. After hunkering...
This post was originally published on LinkedIn by Will Smallman, VP of Business Development. Here, Will shares how Fifteen4 confronted the past year's challenges by evolving our business model for the better. When I was twelve years old, my father gave me a book...
I recently learned about Ilse Crawford through the Netflix series Abstract: The Art of Design and was immediately taken with both her way of viewing the world through interior design as well as how much her perspective makes equal sense in the world of user experience...
I’ve worked with WordPress for a long time. I spent a good 7 years designing and building custom themes, during which time I saw the tool EVOLVE. While WordPress is not the most sophisticated CMS on the market, when you add quality plugins and custom functionality,...
Sometimes, small changes you’re forced to make reveal bigger ones you may need to make. The last nine months have given all of us the chance to do a bit of reflecting and evaluation. Many companies, including ours, have had to navigate near-death experiences....
In a recent post, I posed the question “Is WordPress Dead?” I was quick to answer no. I’m back with another question, which is more difficult to answer, in my humble opinion. First, a little history I started designing and building websites in 2000. At the time, this...