This work built on work we created in 2018. To close a challenging and pivotal year, Under Armour wanted a powerful and emotional video celebrating its accomplishments in the community throughout the year. The video reminds all Under Armour teammates of their global impact.
Fifteen4 collaborated with the UA Global Philanthropy team to craft a powerful narrative. The piece was narrated by an authentic local voice and combines original, previously recorded, and broadcast footage. The video was a big hit at the Addy’s—winning gold locally and silver regionally.