Of monikers & monograms: What’s in a name?

Ever tried to name a child or a pet? It’s pretty important to get it right. We have a process. We’ll lead your team through the options and narrow them down for stress testing and legal review. Is the product going to have a name that’s evocative, literal or abstract? It depends on the implications. And by the way, there are a lot of those.

We’ll referee the conversations that reveal the winner.

Contact us about naming.

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