cBeyondata
driving brand growth with tailored social strategies
cBEYONData is a trusted provider of financial planning and management solutions for federal agencies. Their mix of products and services are integral to the operations of financial officers within the government sector.
Despite posting consistently—three times a week on LinkedIn, Facebook, and X (formerly Twitter)—cBEYONData struggled to build meaningful brand awareness among its target audience: financial leaders in the government sector. The key obstacle was creating a consistent flow of relevant, engaging content for this niche. Developing 12-15 unique, high-quality topics per month proved to be both time-consuming and overwhelming for their internal team.
the approach
To unlock the full potential of cBEYONData’s social presence, Fifteen4 conducted a comprehensive competitive audit, analyzing the content strategies of key players within the same space. This helped us pinpoint a significant opportunity in positioning cBEYONData as thought leaders in the specialized field of financial management for government entities.
the solution
Fifteen4 used this new framework to develop a robust content strategy that emphasized new thought leadership posts covering current trends and challenges, such as leveraging AI and machine learning, responding to policy changes, modernizing IT systems, and optimizing data management, all viewed through the lens of government financial management.
Organic social media was also used to highlight cBEYONData’s participation in industry events, including tradeshows and conferences. This not only showcased their expertise but also extended their reach to a relevant audience at the right time.
We also expanded the content strategy to feature job listings, positioning cBEYONData as an attractive employer within the public sector from a recruitment standpoint.
Recognizing that each social media platform has its own unique strengths and audience behaviors, we optimized content for each by adapting both the messaging and the CTA’s to suit each platform to optimize the unique strengths of each channel.
community engagement
We ensured that comments on posts received swift responses, creating a multi-directional community dialogue across all platforms in order to build trust and credibility.
creative executions
While adhering to the brand guidelines Fifteen4 developed during the brand refresh for cBEYONData, the creative approach to their social features incorporates a diverse mix of engaging visual content:
- Original and stock photography to maintain authenticity while ensuring consistency
- Slideshow animation to explain complex topics in an easy-to-digest format.
- Live-action video to showcase events and behind-the-scenes moments.
These various formats are combined with succinct copy to compel viewers to stop scrolling and start engaging. Our team continues to explore new, innovative ways to position cBEYONData as the leader in their field, now into our second year of managing their social media strategy.
the results
Since taking over management of cBEYONData’s social media we saw impacts on follower growth, impressions, which extends their reach significantly, and engagement, indicating a deeper connection with their audience.
The stats speak for themselves!
services
brand strategy, social media strategy, content creation, content management, analytics reporting
related case study
cbeyondata
