Matt DeVille, VP of Digital, breaks down the meaning of B2B2C marketing, how it came to be, and why it’s so important to make a mindset shift from B2B to B2B2C (hint: it’s all about experiences). What I Mean When I Say B2B2C Marketing Ready to deconstruct some...
Justin Klugh, one of Fifteen4's copywriters, shares with it's better to have an idea of who you are as a writer before you help a client figure out who they are (after all, crafting the right branding message makes all the difference). I was standing between two x-ray...
Our VP of Business Development, Will Smallman, shares our take on B2B strategy for content marketers: develop a content niche for top-of-the-funnel engagement that is highly personal and catered to your B2B buyers (humans). There’s a tendency for B2B tech marketers to...
Matt DeVille, VP of Digital, shares why any experience that is worth having takes time and thought to create (and that means saying no to spec work and yes to discovering, diagnosing, gaining consensus, and building a strategy—together). Spec Work. Virtually every...
Steve Smallman, CEO and co-founder, challenges us with a unique question: "Are you in business to make money or are you making money to stay in business?" We all have the opportunity to engage in business for good. Say what??? Money is ok. Ok, it’s pretty nice. 100%...
Ryan Hall, Fifteen4's Director of Brand Strategy, shares why there is no such thing as a quick fix for a brand, but the dreaded "P-Word" (process), when done right, will become your dollar bill, with both destination and decisiveness falling out of the vending machine...
To continue his Creative Managers series, Steve Smallman, CEO and co-founder, shares why the need for clear vision casting never goes away, but the place it comes from needs to change as an organization grows. When you launch a startup, or step into a new role–anytime...
Emily Wolf, web designer, shares why digital experiences must be crafted with just as much thoughtfulness and intention as our in-person, day-to-day experiences (not just left to chance). The design of the online store you made a purchase from this morning is no...
Ryan Hall, Director of Brand Strategy, shares how and why it's OK to fail quickly: if you incorporate some relatively cheap and easy testing functions at each step, then you can validate as you go. What keeps a creative team up at night? Upcoming client meeting?...
Matt DeVille, VP of Digital, shares why your B2B website and digital presence validates your commitment to building a company, and why it needs to speak to users on an emotional level. Over the course of my 20-year career building digital experiences for tech...