As we continue to into 2025, it’s clear that more and more brands are embracing the power of testimonials to promote their products and services. And for good reason.Pound for pound, few marketing tools can rival the effectiveness of a heartfelt testimonial. Hearing...
First impressions in the digital world happen in seconds, and UX isn’t just about aesthetics—it’s a business strategy. Companies that prioritize UX see lower acquisition costs, higher retention, and increased revenue. Forrester Research found that every dollar...
Ok, it’s truth time. If you’re a marketer in the B2B SaaS or tech space, you’re up against serious challenges. Your products are complex, your sales cycles drag on forever, and your buyers? They want everything customized to a T. Oh, and you’re expected to shout your...
Good for you! Depending on your industry, organic growth alone could leave you playing catch-up with your competitors. But speaking with our clients, I’ve also seen that while growth by acquisition can be an effective strategy for expanding market share, it comes with...
PRACTITIONER It’s a big word, and one shared by the likes of Bob Ross, Marie Kondo, the Dalai Lama, and Bruce Lee. I wasn’t interested in becoming a practitioner of karate chops and fast fists, but as a thirty-something Creative Director looking to level up, the idea...
A new year is nearly upon us, and that means prediction and prognostication will be filling our LinkedIn feeds for the next few weeks. It’s a tired format but it works because in marketing, and life, we’re fundamentally terrified of being caught off guard by...
The Impact, the Importance, the Implications – of clear and effective communication in the vendor/client relationship for project management! How do you get the most out of your creative agency partner? When managing projects between vendors and clients, effective...
AI, AI, AI!!! In the age of AI, how do we keep designing experiences that are effective and, yes, enjoyable for humans? Why does effective UX still matter so much when you, the client, are designing a new website, web app, or interactive journey? The truth is as AI...
November 9, 2024 marked twenty years since Fifteen4 was officially incorporated as a business in the state of Maryland. Founded by my brother Steve and a young Howard County native named Kurt Dutra, Fifteen Four LLC was Baltimore’s first video production company...
There was a time, fairly long ago, when I worked at a large organization that did not foster teamwork (for the sake of protecting the innocent I am not going to name the organization and you are not allowed to seek it out on my LinkedIn profile). There were great...