Brand Voice isn't just that section in your brand guidelines about tone and style – it's also the literal voice of your brand, the human talent that brings your video and animation content to life. How many of you B2B marketers...
Thought Leadership
Through the Lens: A Closer Look at Project Management at Fifteen4
When you think about a creative agency, project management probably isn’t the first thing that comes to mind. Maybe it’s video, branding, UX, or motion design. But behind every seamless delivery, every on-time launch, and every client call that ends with, “Wow, you...
Eyes Up, Phone Down: Discovering The Joy of Art Begins by Looking
Every day I bump my way through Baltimore encased in a mobile box of aluminum and rubber, so numb to my surroundings that I can’t remember one such journey from the next, regardless of where I went or when it happened. The only distinguishing feature on these slogs...
Rushing the Creative Process: What It Really Costs
It’s a familiar scenario: the deadline moved up, the budget got tighter, or a new priority landed in your inbox—yesterday. Suddenly, what started as a strategic creative initiative turns into a race against the clock. We get it. Deadlines are real. Timelines matter....
Why the Smartest Work at First Round NYC Had Nothing to Do with Headcount.
At First Round NYC 2025, what struck me wasn’t how different each agency was in scale, but how remarkably aligned they were in their pursuit of clarity, originality, and strategy-led branding. From global agencies like Collins and Wolff Ollins to nimble shops like...
We’re Not Just a Vendor—We’re a Creative Partner
If you’ve ever worked with a transactional agency, you know the drill: you send a brief, they deliver a file, and that’s that. Maybe the work checks the boxes—but it doesn’t spark anything. There’s no insight. No energy. No sense that they’re truly invested in your...
Project Manager or Therapist? Sometimes Both.
Ask any project manager in a creative agency, and they’ll tell you: their job goes far beyond tracking timelines and managing deliverables. Yes, PMs are the glue that holds complex projects together. But they’re also the first to step in when tension arises, the...
What Storytime Taught Me About B2B Marketing
Inspiration can come from the most unlikely of places. Architecture, paintings, nature... and yes, even children's books. As the parent of a book-loving toddler, I find myself immersed in the world of children's literature daily. Sometimes it's the same story on...
Attention Spans Are Short (And My Toddler Just Proved It)
I'm sitting at my kitchen table on a chilly Thursday afternoon, wrestling with the challenge of writing about video and animation while recovering from a family bout of Norovirus. Ms. Rachel's voice blares from the TV, my toddler punctuates the background noise with...
B2B Video Production 101: What Every Marketer Needs to Know
It's Showtime! You’re a CMO, head of brand, or internal marketer for a B2B company. Your CEO has an announcement, there’s a product launch, or maybe a brand refresh. Whatever the case, it’s time for a video to capture the moment and tell the world: we are trusted, we...