Sure, you’re innovative. But if you’re so innovative, why are you still using the word “innovative?” All of its power has been taken by motivational posters and About Us pages. “Innovative” no longer means “creating new and different things.” It means “we needed...
[embed_guy source="https://player.vimeo.com/video/457097931"] Look, we get it. You’re creative. You have an art degree. You wear a fun hat. You have thoughts about “Devs.” And nobody is going to put you in a box. Marketing is a space in which creative people can...
Start writing better brand content I’ve talked about creating a content calendar and establishing relevant content categories for your brand, but today we’re going to talk about how to write better content for your brand (to be used on any channel) by understanding...
[embed_guy tag="figure" source="https://player.vimeo.com/video/457076741"] Moments. Life is made of them. From the forgettable to the pivotal; from waiting for the bus to the birth of your first born, they create the lives we’re living, the roads we go down, and the...
In the early days of the web, design was a bit of a free-for-all. Grid systems, although used for centuries in print design, were non-existent. Early designers valued unique designs that highlighted a designer’s personality. As the web and devices have matured and...
This could be a very short blog post, depending on your point of view. The short answer is WordPress is about as dead as Photoshop, which is not dead at all. I’d like to think I’m unbiased, but I’m not… certainly not on this topic. I’ve been using, designing, and...
Content calendars: an opportunity to organize chaos, ensure your content is working together, and coordinate your team towards a unified brand goal. While this all sounds great, the question we often get is “Where do I begin?”. Our approach starts with the big picture...
Hero Image Credit: Italic Studio, Hog Island Press, The New York Times, and The Boston Globe. Your favorite deliverable, the “infographic", is a dirty word. It’s offensive because you’re using it wrong. Most people have a different understanding of what an infographic...
Sam Oddo, Creative Director, offers practical advice for creating video content in a time of social distancing. By now, you’ve heard this a thousand times: COVID-19 has caused chaos around the globe, re-defining the concept of “normalcy” for everyone – brands...
Matt DeVille, VP of Digital, talks about UX best practices for blogs. Blogging. What a wonderful word. Nowadays, we take blogging for granted, but many of us can remember the pre-blog days of the web. Blogging helped democratize the web, and while many blogs are just...