C-Suite or C-SWEEEEET The former is a group we all know. They’re the visionaries, the strategists, the voices that move companies forward. The latter? Well, besides being a bad pun, it can be the reaction your audience has after watching them present at your next...
The Playbook for a Smooth Live Stream In a previous blog, we talked about the value of rehearsing before a live virtual event. Can you go live “cold turkey"? Sure. But why gamble? Rehearsals are where corporate, creative, and technical teams smooth out the inevitable...
“Can’t be that hard, right?” Famous last words. Okay, maybe not fatal, but we’ve all been there, something looks simple until the hidden details come rushing in like Niagara Falls. Live-streamed events can be like that. On the surface, it’s just “press play and...
Late last night (Monday, November 10, 2025), the Hampden building we share, affectionately known within the community as The Castle, experienced a 3-alarm fire. We’re extremely grateful to report that our entire team is safe, no injuries were reported, and our...
This Halloween, we’re spotlighting one of design’s most powerful and often overlooked tools: typography. Just like a scary story hinges on atmosphere and tone, the right typeface sets the mood long before a single word is read. When designing a brand, typography...
Conference Overview: A Shift in the Conversation The 2025 Brand New Conference kicked off in Pittsburgh, bringing together some of the most curious and provocative minds in branding and design. Hosted by the creative duo behind UnderConsideration and the Brand New...
Motivation. It’s the difference between hopping on the treadmill after that second donut… or going for a third and binge-watching The Sopranos for the 20th time (guilty). And motivation is exactly what most corporate virtual events lack. If you’re planning a...
Search has become the lifeline we all rely on, whether researching a topic overheard on a Zoom call or shifting buyer behaviors in [insert your regulated industry here]. But the way people search is changing, and if you want your brand to stay top of mind, your SEO...
11:38 am. A blank artboard stares at me, and I feel that knot forming in my stomach. Deadlines loom over me, internal reviews scheduled to check progress, an exciting new project to work on—and my mind is blank. That’s it, I think, catastrophizing. My creativity...
That’s right, you heard it. And sure, it’s not the most shocking revelation in a post-COVID world, but here’s what is interesting: virtual isn’t just hanging around as a backup plan. It’s picking up speed, and corporations are upping the ante. We’re talking about...