Thought Leadership

Eyes Up, Phone Down: Discovering The Joy of Art Begins by Looking

Eyes Up, Phone Down: Discovering The Joy of Art Begins by Looking

By the time I joined Fifteen4 ten years ago I had probably seen thousands of websites. But it wasn’t until I worked alongside web designers that I actually started looking at websites. Did the hero image make an immediate impression? Were the fonts readable? Was the...

Rushing the Creative Process: What It Really Costs

Rushing the Creative Process: What It Really Costs

It’s a familiar scenario: the deadline moved up, the budget got tighter, or a new priority landed in your inbox—yesterday. Suddenly, what started as a strategic creative initiative turns into a race against the clock. We get it. Deadlines are real. Timelines matter....

We’re Not Just a Vendor—We’re a Creative Partner

We’re Not Just a Vendor—We’re a Creative Partner

If you’ve ever worked with a transactional agency, you know the drill: you send a brief, they deliver a file, and that’s that. Maybe the work checks the boxes—but it doesn’t spark anything. There’s no insight. No energy. No sense that they’re truly invested in your...

Project Manager or Therapist? Sometimes Both.

Project Manager or Therapist? Sometimes Both.

Ask any project manager in a creative agency, and they’ll tell you: their job goes far beyond tracking timelines and managing deliverables. Yes, PMs are the glue that holds complex projects together. But they’re also the first to step in when tension arises, the...

What Storytime Taught Me About B2B Marketing

What Storytime Taught Me About B2B Marketing

Inspiration can come from the most unlikely of places. Architecture, paintings, nature... and yes, even children's books. As the parent of a book-loving toddler, I find myself immersed in the world of children's literature daily. Sometimes it's the same story on...

Attention Spans Are Short (And My Toddler Just Proved It)

Attention Spans Are Short (And My Toddler Just Proved It)

I'm sitting at my kitchen table on a chilly Thursday afternoon, wrestling with the challenge of writing about video and animation while recovering from a family bout of Norovirus. Ms. Rachel's voice blares from the TV, my toddler punctuates the background noise with...

B2B Video Production 101: What Every Marketer Needs to Know

B2B Video Production 101: What Every Marketer Needs to Know

It's Showtime! You’re a CMO, head of brand, or internal marketer for a B2B company. Your CEO has an announcement, there’s a product launch, or maybe a brand refresh. Whatever the case, it’s time for a video to capture the moment and tell the world: we are trusted, we...

B2B Animation 101: Answering Your Biggest Questions

B2B Animation 101: Answering Your Biggest Questions

In an earlier blog, I asked the big question: Is your brand in motion? Haven’t read it? Check it out. If you’re here, tah-dah! You’ve decided that animation could be a powerful tool for your B2B business. But you probably have questions. Good news—I’ve had hundreds of...

Motionographer Crystal Ball

Motionographer Crystal Ball

Buckle up, because we're about to dive face-first into a rabbit hole of keyframes, bezier curves, and enough industry jargon to make your old Flash animation professor weep. If you're part of the motion design and animation community, chances are you know...