serving the nation. defining the edge.
Their name may not be familiar because 100% of their revenue is generated from federal contracts with agencies like the NSA, DoD, and DHS. Like many government contractors, BTS soon found that their digital presence didn’t reflect the quality and innovation of their solutions. As they expanded their capabilities and grew their business, the BTS website fell behind the pace of their evolution.
This presented a challenge as they continued growing and recruiting talent. The kind of talent BTS recruits—like network engineers and intelligence analysts—are in extremely high demand. They needed to build a digital presence that effectively highlighted their appeal for potential hires, while validating their company strength to potential contractors.
messaging + brand refinement
Knowing that many potential recruits would not be accessing the site through a desktop, we ensured the site was optimized for mobile.
In the words of one BTS associate, a website that “makes government contractors look bad*ss.” Potential recruits and government buyers now view BTS through the lens of a dynamic, intuitive website with messaging that boldly articulates their unique positioning in the marketplace.