thought leadership

Welcome to our blog …a space designed for Fifteen4 news, advice, commentary, storytelling, and well, how our entire team of leaders think. Here is where we keep all the content that gives you a clearer picture of who we are, what we do, how we think [about the industry we love] and the many ways to tell a brand story, without resorting to buzzwords like “data-driven paradigm shift” or “brand story.”

The Science of Simplicity in B2B Marketing

Picture trying to distill a chalkboard of quantum physics into a children's book. That's how complex B2B marketing can feel sometimes. But here's the thing: your audience shouldn't need Einstein's brain to understand how your product or service will transform their...

The Science of Simplicity in B2B Marketing

The Science of Simplicity in B2B Marketing

Picture trying to distill a chalkboard of quantum physics into a children's book. That's how complex B2B marketing can feel sometimes. But here's the thing: your audience shouldn't need Einstein's brain to understand how your product or service will transform their...

Is Code Dead?

Is Code Dead?

In a recent post, I posed the question “Is WordPress Dead?” I was quick to answer no. I’m back with another question, which is more difficult to answer, in my humble opinion. First, a little history I started designing and building websites in 2000. At the time, this...

How to Interview in the 21st Century

How to Interview in the 21st Century

Now 150% better with the addition of relevant musical selections sprinkled throughout the post,  for your entertainment! Usually I blog about UX or WordPress or other things that interest me, like B2B2C. Today, I want to talk about interviewing. Why? Lately, I’ve been...

The Box Talk

The Box Talk

[embed_guy source="https://player.vimeo.com/video/457097931"] Look, we get it. You’re creative. You have an art degree. You wear a fun hat. You have thoughts about “Devs.” And nobody is going to put you in a box. Marketing is a space in which creative people can...

How to Write Better Blog Posts

How to Write Better Blog Posts

Start writing better brand content I’ve talked about creating a content calendar and establishing relevant content categories for your brand, but today we’re going to talk about how to write better content for your brand (to be used on any channel) by understanding...

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thought leadership

Thoughts, opinions, education...things that will make your professional life better.

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podcast

Every episode of the branding world's greatest podcast: The Design of Experience.

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news

The latest happenings within and around the agency.

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culture

Employee and office musings. Usually humorous, always feel-good.

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