Gravie

We didn’t just create content—we crafted powerful narratives that brought Gravie’s mission to life.

Fifteen4 collaborated with Gravie to produce a Customer Testimonial Series that featured real employers and their employees. These cinematic, emotionally resonant films were crafted as mini-documentaries, designed to forge an emotional connection with the Gravie brand and provide prospective customers with an authentic view of Gravie’s value. The project included two main customer videos, derivative cutdown edits for paid advertisements, and a comprehensive photography campaign.

the process

Fifteen4 began by identifying the best customers to feature in the brand awareness campaign. After conducting interviews with each customer, we quickly uncovered compelling narrative throughlines that aligned with Gravie’s objectives and highlighted each customer’s emotional journey. These narratives served as the foundation for the films and photos.

To execute the productions, Fifteen4 coordinated shoots across Minnesota and Missouri, hiring top-tier crews, developing production schedules, and securing state-of-the-art cinema equipment. Each production began with a scout day, allowing Fifteen4’s onsite director to connect with Gravie customers, finalize logistics, and ensure everyone felt prepared and comfortable. Filming took place over a single day per customer, during which Fifteen4 seamlessly integrated film and photography services to maximize efficiency and value.

Post-production brought the stories to life. Fifteen4’s Live Action and Animation teams edited the footage into two short-form cinematic documentaries, applied motion to Gravie’s branded assets, and even developed new ones. For Gravie’s paid media campaign, we crafted a series of 15- and 30-second ads for LinkedIn and Youtube. Additionally, we delivered 15 high-quality photographs from each shoot, which Gravie utilized across their website, social media, print materials, and tradeshows. These assets were also made available to Gravie’s customers for their own marketing efforts, further amplifying the campaign’s value.

The partnership between Gravie and Fifteen4 sparked transformative outcomes. With two cinematic mini-documentaries, a series of high-impact ads, and a suite of striking photographs, Gravie’s brand story reached new heights. This content not only showcased the real, human impact of Gravie’s health benefits but also resonated deeply with their audience, building trust and loyalty.

The campaign amplified Gravie’s presence in the market, fueling broader awareness of their innovative offerings. It played a pivotal role in securing additional funding, empowering Gravie to continue its rapid growth and redefine what’s possible in the health benefits industry. By turning customer stories into compelling narratives, Fifteen4 helped Gravie achieve far more than they imagined, setting the stage for even greater success.