Diligent
“What I initially expected to be a modest talking head video shoot transformed into one of the most professional productions I've ever experienced.”
–Michelle Hussain
Senior Director, Brand Marketing
strengthening Diligent’s industry position with a comprehensive content strategy
Diligent, a leader in governance, risk, and compliance (GRC), empowers organizations with tools to build equitable and sustainable futures. With one million users and over 700,000 board members relying on their platform, Diligent connects insights across governance, risk, compliance, audit, and ESG.
To reinforce their thought leadership in a competitive market, Diligent seized the opportunity to align with top GRC minds at two Washington, D.C. events. With a limited budget and only two days to film over ten busy professionals, they needed a compelling story that maximized their investment.
the solution
Fifteen4 developed a “value-engineered” production plan to ensure Diligent achieved maximum ROI. Over two days of filming, we captured interviews across several thematic areas, ultimately crafting up to ten unique stories over a span of four months. These assets became multi-functional, utilized at town halls, embedded on Diligent’s website, and shared across their social channels to spark conversations about why Diligent is a thought leader in the GRC space.
“Sam, the creative director, made all the talent feel welcome, confident, and at ease, and his team consistently impressed me with their thorough preparation and attention to every detail.”
–Michelle Hussain
Senior Director, Brand Marketing
the process
Strategic Planning: Fifteen4 aligned with Diligent on messaging and storylines, organizing topics to ensure content could be used across multiple platforms. A scalable visual approach unified interviews, motion design, and stock footage into a cohesive narrative.
Seamless Production: Using a three-camera setup and a top-tier crew, we captured visually engaging interviews while ensuring participants felt at ease, resulting in authentic and impactful soundbites. Our director worked onsite to refine talking points and shape the story in real time.
Dynamic Post-Production: Fifteen4 developed a cohesive narrative template for all ten videos. By blending interviews, motion design, and sound, we transformed technical topics into engaging content. Key insights from six hours of raw footage also inspired broader brand messaging and campaigns.
“The post-production phase was equally awe-inspiring. They crafted an emotionally resonant story that honored our commercial opportunity.”
–Michelle Hussain
Senior Director, Brand Marketing
The Results
Debuting at town hall events, they energized internal teams. Embedded on the website, they engaged prospective customers. On social media, they drove dialogue and reinforced Diligent’s presence in the GRC space.
More than just content, these videos became a launchpad for future campaigns, shaping brand messaging and inspiring new initiatives.
By turning expert insights into compelling storytelling, Fifteen4 helped Diligent transform a moment into lasting momentum.
services
brand strategy, creative direction, video pre-production, production, post-production,
2D animation, motion graphics
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