Thought Leadership

Adapting Your Brand to the Moment

Adapting Your Brand to the Moment

Before you even start reading, we need to be straightforward with you: adapting your brand to the moment cannot be solved in three easy steps. This article will not give you a quick-fix to the moment we are all in because we don’t believe there is a lasting quick-fix...

The creative process is a fish

The creative process is a fish

The process involved in creating creative* can sound like a subjective one. You might picture a gaggle of artists smoking cigarettes (or the like) throwing colors and shapes at a wall, making decisions based on feelings or personal taste. Now that’s FINE for fine...

Design 101: What is a Grid?

Design 101: What is a Grid?

Matt DeVille, VP of Digital, meditates on the nature of grid systems in design. If you’ve ever driven in a city that’s neatly divided into quadrants and subdivided by an orderly arrangement of streets that adhere to the four cardinal points, you’ve experienced the...

Holistic Brand Experiences: It’s All in the Details

Holistic Brand Experiences: It’s All in the Details

Recently I went to a new exercise studio and a small detail caught my eye amidst the surrounding minimalist, Scandanavian-inspired interior: a bottle of EO Products lavender hand sanitizer quietly sitting on the counter next to the door. In an age where it’s...

5 steps we use to help brands discover and express their WHY

5 steps we use to help brands discover and express their WHY

People don’t buy what you do. They buy why you do it. You’re not just selling stuff, however great that stuff might be. You’re establishing a community of shared beliefs. When buyers or clients say “yes” to your offering, they’re actually agreeing to something...

Story: No Brand Should Be Without One

Story: No Brand Should Be Without One

Last week I was exploring the coffee shops in my new neighborhood, making the critical decision of which one would be my go-to. Surprisingly, two ancient pastimes came to mind during my decision-making process: the Choose Your Own Adventure paperback series and the...

Design 101: Logo Redesigns

Design 101: Logo Redesigns

“We want to refresh our logo, but we don’t want a whole new logo.”  Translation: We want a new logo, but we don’t want to pay for it.  Clients don’t know how to talk about redesigning their logos. They want better, but they don’t like change. Or they simply don’t know...

Design 101: What is a Brand Identity?

Design 101: What is a Brand Identity?

Do you remember those Heineken commercials of lavish parties full of eclectic and eccentric people? Or the Captain Morgan commercial of a bar full of various captains? They showed crowded rooms full of visually interesting characters. Imagine walking among those...

Your B2B Brand is Having a Moment

Your B2B Brand is Having a Moment

The future depends on you understanding it. Do you know that your brand is in a moment? It’s an important one. And it really matters what you do next. But how can you know what to do next if you don’t understand the moment you’re in – or possibly – don’t recognize...

Why We Start With “Why”

Why We Start With “Why”

You’ve got a business. It’s a good business! Maybe you’re an organ-tuning company. Or a ride-sharing app that caters exclusively to dogs. Or a service that retrieves people’s credit cards that they leave behind at bars.  The truth is, when you’re trying to build your...