Aurora helps hospitals get paid. Their deep understanding of healthcare revenue cycles coupled with two powerful cloud-based software solutions make them an ally for hospitals and healthcare systems. Nearing ten years in business, Aurora recognized the need for a complete brand refresh.
The Fifteen4 design and web teams worked in tandem to produce a new brand identity that exudes confidence and elegantly references the medical revenue cycle that is the core of their business. The linework adopted for the primary logo informs each product logo and the minimalistic illustrations throughout. Coupled with a wave motif and subtle gradients, the site is brought to life with simple animations that reveal content as the user scrolls.